Stay At Home Music
Overview
Since 2002, Stay At Home Music has been a cornerstone of the Toronto music scene. Their mission has always been to make learning music a fun and enjoyable experience for all ages. They specialize in delivering personalized, at-home music lessons, custom-tailored to the unique needs and aspirations of each student.
SAHM has been relying on word of mouth for their marketing efforts. While that has worked for them until now, they craved to be the first thing that came to mind when parents thought of at-home music lessons. Our goal was to increase brand awareness and recognition by focusing on more top-of-funnel initiatives.
We’re still early in our days of working with SAHM and excited to see how much more they can grow!
Solution
Phlare formulated a custom, full-funnel digital marketing and content strategy including:
- Website updates and landing page creation
- Local SEO, including generating reviews
- SEO-optimizing full website
- Creating engaging, well-researched blogs from our keyword research
- Social media strategy
Each part of the solution was customized to reach SAHM’s goals. By using multi-media campaigns, keywords, local SEO, and working with their in-house team, we were able to reach their target audience to bring in more inbound traffic.
41%+
Site Visitors Increase
9.54%+
SEO Keyword Visibility
2x
Instagram Engagement
View our work
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