Nova Shades

Services Provided: Website

Links: Website


Nova Shades is an emerging company that provides blinds to homes and business around the Greater Toronto Area.

As a new small business, they struggled to create a website that captured their brand messaging. I worked together with the owner to find out what type of vibe/energy she wanted Nova Shades to possess. We settled on this chic, minimalistic, and sophisticated look that helped them reach their unique target demographic of F25-45.


Phlare formulated a custom website design and branding update including: 

  • Website creation
  • Brand guidelines, including colours and logos
  • Updating the logo for a more minimalistic look for clarity and brand recognition
  • SEO-optimization of all website pages for brand visibility on Google

Each part of the solution was customized to reach Nova Shades’ target of attracting female millennial homeowners to their website.

View our work

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