MIYA Creative Care
Overview
Founded in 2015 by certified music therapist Miya Adout, MIYA Creative Care embarked on a mission to enhance wellness outcomes by seamlessly integrating creative arts therapies into organizations’ care models. They take pride in serving various sectors, including senior living homes, hospices, mental health centers, disability services, and more.
While MCC was doing well, they felt stagnant. They wanted to expand their reach, gain new clients, and engage current clients. It was up to Phlare to expand the brand and figure out how to expand their reach in a very niche market. The goal was to target recreation managers of senior living homes, hospices, mental health centers, disability services, and etc. with tailored packages that bring music, art, and dance/movement therapy to their communities. The goal was to alleviate the burden of working with multiple vendors for our target audience.
Local SEO was our major key to success, which increased their search clicks and impressions by over 320% each.
Solution
Phlare formulated a custom, full-funnel digital marketing and content strategy including:
- Website updates and landing page creation
- Local SEO
- SEO-optimizing full website
- Creating engaging, well-researched blogs from our keyword research
- Social media strategy
- Email marketing, including list clean up, for leads, current clients, and winbacks
- Google Ads creation and management, including copy and assets
Each part of the solution was customized to reach MCC’s goals. By using multi-media campaigns and keywords, we were able to reach their target audience to bring in more inbound traffic, sell 50+ tickets to their first online symposium, and help launch their sister brand CreativePsych.ca.
3x
More Inbound Leads
320%+
Local SEO Clicks & Impressions
32.6%
Avg. Email Open Rate
View our work
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