Black Yoga Society

Services Provided: Website, SEO, & Social.

Links: Website | Instagram | Facebook


In May 2020, Black Yoga Society was created from the struggle to find Black-owned yoga studios, healing spaces, and esoteric products. It started as a Facebook group that quickly gained over 300 members in a month. As the group kept going, it was apparent that growth was necessary in order to grow, what was meant to just be a community space, into a full brand.

With an already large community, it was up to Phlare to expand the brand and figure out how to turn this passion project into a business. The goal was to target Black male and female wellness enthusiasts in Canada, US, and beyond to grow the community, expand brand awareness, build a directory, and help with the budding yoga supplies section of the business. We began designing content and multi-channel advertising to reach our target market and goals.


Phlare formulated a custom, full-funnel digital marketing and content strategy including: 

  • Website development
  • Content marketing strategy, including free e-books and SEO-optimized blogs
  • Social media strategy
  • Email marketing

Each part of the solution was customized to reach Black Yoga Society’s goals. By using multi-media campaigns and keywords, we were able to reach their target audience to bring in more traffic, create a thriving community, and sell out their yoga supplies.


Community Members


Instagram Followers


Email Subscribers

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Experience the power of tailored, results-driven solutions with Phlare Marketing. Partner with us and watch your brand thrive in the dynamic digital landscape.

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